Product launch campaigns are extremely effective at building excitement and ultimately boosting sales during your launch. New and even veteran marketers often feel overwhelmed with planning a launch, but this examined email sequence can allow you to succeed with your launch.
You can use this to get a product that you’ve created – or you can use it to get a product you’re planning to create reside. If you are planning to teach reside, you can adapt your product as you get feedback during the launching. Even if you’ve already created the product, plan to record a bonus session if you receive feedback during the launch – that way you know your product is keyed precisely to what your readers want.
Remember, once you’ve taught your live class collection, you can turn the records into a product. Go back and edit your launching campaign to remove references to the live class, then set it in your autoresponder sequence to create an autopilot, evergreen launch.
Here is the email sequence outline:
Title this email”What are you fighting with?” And include a few sentences asking your prospect what they’re struggling with in your specialty. Something like”What is your biggest goal in XYZ? Is a good question. Invite your readers to hit”reply” and tell you their thoughts. A personal reply is an excellent idea to build rapport.
Preselling Email #2: Here are the answers to yesterday’s questions…
Highlight some of the challenges you received yesterday (you will probably notice the identical big ones came up in a number of the answers ) and give a brief suggestion for each.
Request your prospect how it would feel to achieve the results they’ll achieve when they go through your goods. For example:”how would it feel to know you could take your dog for a walk without having to be worried about her jerking endlessly on the leash?” Or”how would it feel to get a real, open conversation about what is happening in your teenager’s heart?” These queries stir your prospect’s imagination and make them hungry for this result.
Sales Mail #1: This is my brand new XYZ training program (or class, etc..)
This is your primary launch email, and it can be a simple paragraph saying you have published your product, or opened registration for your training program / class series. You can make the hyperlink to the product the same as the headline on your sales page.
Revenue Email #2: Q&A About (Product Name)
You’ll likely receive questions about your new product – so you can answer the top 3-4 in this email. Open with”To everyone who has purchased (Product Name), congratulations. I have received some questions regarding the new training (course, etc.):” and list the questions. Make sure to link back to the sales page a few times!
Revenue Email #3: Here’s what you get with the new XYZ training program
List out what your prospect gets in the program. Bullet points concerning the program fit well here – you can pull them off of your sales letter. It is possible to swap Revenue Email #2 and #3 if that appears to fit your sequence better.
Revenue Email #4: What are you really going to overlook?
Point out something they may overlook if they don’t sign up for your training now. It may be bonuses, but it is great to highlight some results they won’t get.
If you are teaching a live program, this email is very capable of getting fence-sitters to buy!
You can really send a recording of their first session together with a message letting them know if they want the next five months (or whatever the amount is), they could sign up – tell them this is the last chance they will have the ability to slip under the table and get in.
Revenue Email #7: Final Opportunity to get into the live training with me
Send this”last call” email the day before you run the next session of your live training.
After this one, return and adapt the presell and first sales emails to your evergreen merchandise and slot it into your campaign. Future customers will get the effort and be able to purchase the recordings from you.
Using this sequence generates excitement on your readers and results to your launch. Don’t allow the launch sequence stop you – summarize your training and compose your first prelaunch email today and you can use this sequence to guide the rest of your successful product launch.